Customer problems can be centered around things other than the process chemistry. Take your metal
finishing process equipment.
James Greer of A Brite Company knows his equipment as well as his chemistry. To him, they really are one and the same.
James
is the Purchasing and Equipment Manager at A Brite Company. A Brite
Company is the leader in the metal finishing industry for process
chemistry and equipment. A Brite is based in Garland, Texas.
“After
more than 20 years in the oil fields of Texas and Oklahoma, I know what
a customer is asking for when they describe their problem,” James said. “I also understand that when they ask for one
part and the problem they were having was really needing another part.”
Being able to communicate with the customer and then meet their needs quickly is James’ stock in trade. In addition to the chemistry and process expertise A Brite sells, they also deal in everything from anodes, to scrubbers to tanks and valves. For a complete list, check out this page on A Brite's website.
“Our
customers are dealing with real time,” he said. “If their line goes
down, it costs them money. We have to react quickly by diagnosing the
problem and getting them the part.”
While A Brite sells
chemistry, it also provides solutions to their clients to make sure
their lines are up and running. That’s where James comes in.
“I
also know when to not sell them something,” James added. “We want happy
customers and honesty is a part of what we do. Sure I can sell many
parts, but if that’s not their problem, then I won’t,” he said.
James and the rest of the A Brite family can be reached at 214-291-0400 or through the website at www.abrite.com.
The Finishing Touch