Monday, September 24, 2012

Consider Your Equipment as Well as Your Chemistry

Customer problems can be centered around things other than the process chemistry.  Take your  metal finishing process equipment.

James Greer of A Brite Company knows his equipment as well as his chemistry.  To him, they really are one and the same.

James is the Purchasing and Equipment Manager at A Brite Company. A Brite Company is the leader in the metal finishing industry for process chemistry and equipment. A Brite is based in Garland, Texas.

“After more than 20 years in the oil fields of Texas and Oklahoma, I know what a customer is asking for when they describe their problem,” James said. “I also understand that when they ask for one part and the problem they were having was really needing another part.”

Being able to communicate with the customer and then meet their needs quickly is James’ stock in trade. In addition to the chemistry and process expertise A Brite sells, they also deal in everything from anodes, to scrubbers to tanks and valves.  For a complete list, check out this page on A Brite's website.

“Our customers are dealing with real time,” he said. “If their line goes down, it costs them money. We have to react quickly by diagnosing the problem and getting them the part.”

While A Brite sells chemistry, it also provides solutions to their clients to make sure their lines are up and running. That’s where James comes in.

“I also know when to not sell them something,” James added. “We want happy customers and honesty is a part of what we do. Sure I can sell many parts, but if that’s not their problem, then I won’t,” he said.

James and the rest of the A Brite family can be reached at 214-291-0400 or through the website at www.abrite.com.

The Finishing Touch