Thursday, June 21, 2012

SUR/FIN 2012: Elvis is Still in the Building

He hasn't left.  He's just found a new identity.

"Frank as Elvis was one of the best things we ever at SUR/FIN," Dan Dunigan said. "He really connects with our customers and prospects and makes the whole thing a lot of fun."

Dan is in charge of technical sales and marketing at A Brite Company, a 30-year-old supplier and partner to the surface finishing industry. Frank is Frank Dunigan, the CEO of A Brite.

This year's Surface Finishing Expo (SUR/FIN) was yet another success for A Brite.  And it was also a way to update the industry on what is happening with the company and the coming out party for a new partner.

"Every year everybody tries to get us to reveal our theme before the show," Dan  said.   "But every year, we refuse to tell what we will be doing in the booth."

"This year we had extra reasons to not only be at the show, but to be there in a big way," Dan continued. "With A Brite's recent merger with Enthone, it was important for us to tell our clients and partners that A Brite is still alive and kicking."

Earlier this year, Enthone acquired elements of A Brite. A Brite also rolled out it's relationship with The Finishing Experts.

"The Finishing Experts is a comprehensive online customer service portal for the surface-finishing industry," Dan said. "Our customers are able to draw upon exceptional expertise through the use of on-line and real-time interactive video consultations with some of the leading experts in the finishing industry."

With traffic up at the A Brite booth and a higher than anticipated number of visitors at The Finishing Expert's booth, the show was a great success for both groups.

"We definitely will be back to SUR/FIN for years to come," Dan said.

You can reach Dan and the rest of the A Brite family by calling 1-888-822-7483 or visiting their website.

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